Xiaomi to resume sales in India till January 8, 2015

Xiaomi has obtained a partial lift off the injunction banning it from selling all of its smartphones in India, after the Delhi High court decided that its Qualcomm-powered devices should not be affected by the ban.

Justice G.P. Mittal, of the Delhi High Court, had imposed a total ban on imports and sales of Xiaomi devices in India last week, at the request of Swedish telecom giant Ericsson. Ericsson alleged that Xiaomi is refusing to pay licenses for eight of its patents, pertaining to AMR, EDGE, and 3G technologies. Xiaomi was banned from selling any of its own devices until the next hearing in the case, which is scheduled for January 8, 2015.

Continue reading Xiaomi to resume sales in India till January 8, 2015


Xiaomi VP Hugo Barra writes an Open Apology Letter to their Indian fans

After the recent order passed by the Delhi High Court, banning sales and/or import of Xiaomi devices it found to be infringing on Ericsson’s patents.

“Our sincere apologies to all Indian Mi fans! Please rest assured that we’re doing all we can to revert the situation,”

                                                         –Hugo Barra,VP, Global Sales, Xiaomi

The smartphone manufacturer has responded to the ban with an open letter issued by its VP Hugo Barra, apologising to their Indian customers.

In the letter, Barra has acknowledged the ban and says that the company is evaluating its legal options.

Even the company’s Indian website (mi.com/in) is displaying the letter (below) with a link to their Facebook page.

mi india

What’s interesting is that the links to specific phone models (like the RedMi 1S) open up just fine.

Check out the full contents of the Letter after the break…  Continue reading Xiaomi VP Hugo Barra writes an Open Apology Letter to their Indian fans

Delhi High Court bans sales/import Xiaomi devices in India

The world’s fastest growing mobile brand Xiaomi, which made an impressive entry into India with its Mi3 handset in July this year, has now been barred from importing and/or selling its devices in India over an alleged patent infringement, for the time being.

Ask anyone if they have seen the same design language as Xiaomi devices before, and the response will be a unanimous yes. Ask them where and you will hear one name — Apple. The Cupertino giant has every reason to sue the Chinese smartphone-maker but it isn’t them. Not this time.

According to the PTI wire, the Delhi High Court has passed an interim injunction banning the sales and import of all Xiaomi devices running on technology patented by Swedish equipment maker Ericsson, in India. The court order is directed toward Xiaomi India ( or Mi India ) as well as its exclusive online retail partner Flipkart.

I am satisfied that plaintiff (Ericsson) has made out a prima facie case for grant of ad interim injunction in its favour.

— Justice G.P. Mittal, Delhi High Court

The court has also notified both of them to submit affidavits declaring the number of devices sold by them and the revenues earned thereof.

In the patent case against Xiaomi, Ericsson India had submitted to the Delhi court that the Chinese device marker had been violating eight of its patents pertaining to 3G, EDGE and other technologies.

The Court’s order poses to be a setback for Xiaomi which has already sold over half a million smartphones in India. Its weekly flash sales of limited number of handsets, one model at a time, had upped its brand status. But the company also drew criticism for hyping the product by controlling supply. In this week’s flash sale, Xiaomi said 75,000 Redmi Note devices had been sold out in 8 seconds.

Ericsson has said that it had invited Xiaomi to use its patented technology by obtaining a licence, but instead of doing so, the Chinese manufacturer launched its devices in India in July 2014. Reportedly, Xiaomi is readying to open discussions with Ericsson to ‘resolve this matter amicably’.

Reports quoted a Xiaomi spokesperson as saying the phone maker is readying to open discussions with Ericsson to ‘resolve this matter amicably’.


Xiaomi to gives a Diwali surprise by bringing the Mi3 back to India

Seems like Xiaomi was looking for a way to one up its Chinese rival Huawei when it decided to bring the leftover stock of its super popular and much in-demand smartphone the Mi3 to the Indian market on the same day of launch of the Huawei Honor 6.

Xiaomi is bringing the Mi3 back but this time, after it’s gone, the smartphone won’t return back. This is the final sale of this amazing product.

The company is offering 25,000 consumers who tried to purchase the device in the previous flash sales, but were unsuccessful, one last chance to do the same, again. These customers will be picked by Xiaomi and Flipkart, and they were intimated of their selection on October 5. However, unlike last times, there will be no flash sale, and the chosen customers won’t have to hit the ‘buy now’ button or wait for hours for the sale to begin.

The smartphone will be added in the cart of the aforementioned customers today. However, unlike earlier, there will be no flash sale, and the chosen customers won’t have to hit the ‘buy now’ button or wait for hours for the sale to begin.

This initiative is a part of Flipkart’s Big Billion Day sale today where the e-commerce site has conducted various sales to mark its inception by the two founders from Room number 610.

Xiaomi has sold about 300,000 Mi phone till date, including the Mi3 and its recently released little brother the RedMi 1S. Both the phones were sold on Flipkart through the flash sale model, and were sold out in seconds.

Flipkart taunting Amazon chief on India visit with “Welcome” ads today

The e-commerce war is playing out hot and heavy between Amazon and Flipkart ahead of the famed US e-tailer’s founder Jeff Bezos’ visit to Bangalore today.


Times of India reports that Flipkart is executing what it has termed as the ‘Welcome Mr. Bezos‘ campaign. The company has put up huge billboards at the airport, highways and close to Amazon’s headquarters – places where these posters are sure to hit Bezos’ eyes – for its festive season sale campaign called ‘Big Billion Day.’ The same will also follow Bezos to Delhi where he is scheduled to go next, according to sources.

It seems like Flipkart wants to send message to it arch-rival telling them who’s at the top. TOI has also reported that Flipkart is running a ‘Project Victory’ campaign within the organization, a celebration of what it calls a win in the first round of war with Amazon.

Continue reading Flipkart taunting Amazon chief on India visit with “Welcome” ads today

Xiaomi giving away free Micro SIM card trays to ‘legit’ Mi3 owners

Xiaomi India (popularly know as Mi India) has posted on their Facebook about a new program for all the owners of their amazing Mi3 device.

Under this program all the owners of the Mi3 who bought the smartphone from Flipkart.com will be provided with a free Micro SIM Card Tray. This will allow owners of the phone to use their relatively more modern microSIM cards in it. The Mi3 came with the relatively bigger “Mini” SIM card tray.

Here’s an image to show th difference between the different SIM card sizes:


Interested users can access the promotion at this link.

After putting in the relevant information such as name, address and Flipkart Order ID, the user is shown a message which tells them that the new tray will be delivered in 14 days (below).

Screen Shot 2014-09-26 at 10.54.40 pm

Xiaomi enters the Indian market with last year’s flagship Mi3 and budget RedMi 1S and Note

Following in the footsteps of Motorola and ASUS, Xiaomi has now entered into a pact with Flipkart for exclusive sale in the Indian market.

For those who don’t know Xiaomi is the third-largest smartphone manufacturer in China. It is also dubbed as “the Apple of China” all thanks to the similarity in the design of OS of their phones (MiUI) and the CEO of the company to that of Cupertino.

Xiaomi is now looking to expand its operations to India, the second-fastest growing smartphone market with its super-inexpensive smartphones.


It is launching three phones in India — the Mi3 at RS. 13,999, the RedMi 1S at Rs. 6,999 and the RedMi Note at Rs. 9,999. The Mi3 will be available on 22nd July whereas the other two will be launched sometime in August.

As told above all three phones will be available via Flipkart and you have to register on Flipkart to be eligible for buying the phones whenever they become available. Registrations are open for the Mi3, till 21st July.

The Xiaomi Mi 3 sports a 5-inch Full HD display and is powered by a 2.3GHz quad-core Snapdragon 800 processor with 2GB RAM. It runs on Android 4.3 Jelly Bean (according to Flipkart) with Xiaomi’s proprietary MIUI v5 skin on top though the actual Xiaomi website states that it will run on Android 4.4 KitKat. It packs 16GB internal storage, but since it does not support storage expansion via microSD cards the user might just get about 13.22 Gn of available space.

Xiaomi Mi 3 dons a 13MP camera with dual-LED flash (by Philips) on the back and a 2MP camera in front. Connectivity suite of the smartphone consists of 2G, 3G, Wi-Fi, Bluetooth 4.0, microUSB 2.0 and NFC. It has a 3,050mAh battery, and Xiaomi claims that the smartphone can deliver talk time of up to 21 hours on 3G networks.


Made of aluminium-magnesium alloy, this smartphone weighs 145 gram and is 8.1mm thick.

The smartphone will come with Xiaomi’s Mi Cloud service, which will allow users to save and access their contacts, messages, photos, notes and call logs online. They will also be able to back up apps in the cloud and locate the handset online in case it is lost.

Xiaomi Redmi 1S, which was unveiled earlier this year, sports a 4.7-inch 720p IPS display. It is powered by a 1.6GHz Qualcomm Snapdragon 400 quad-core processor and 1GB RAM. It comes with 16GB internal storage and a microSD card slot that supports storage cards of up to 64GB. The phone has a 2000mAh battery and runs Android 4.3 Jelly Bean with Xiaomi’s MiUi layer on top. It sports an 8MP rear camera and a 1.6MP front facing camera.

Unveiled in May, Xiaomi Redmi Note phablet sports a 5.5-inch 720p IPS display. It is powered by a 1.7GHz MediaTek MT6592 octa-core processor and 2GB RAM. It comes with 8GB internal storage and a microSD card slot that supports storage cards of up to 32GB. The phone has a 3100mAh battery and runs Android 4.3 Jelly Bean with Xiaomi’s MiUi layer on top. It sports a 13MP rear camera and a 5MP front facing camera.

The RedMi 1S and the RedMi Note

During its launch in Singapore, 5,000 units of Redmi Note, priced at S$199 (Rs 9,600 approximately), were sold out in just 42 seconds. Judging by the pricing of Mi 3 in India, we expect the company to unveil the other phones at an equally competitive prices.

Talking about the company’s India operations, Manu Jain, India operations head, Xiaomi, said

“We are looking to provide the best in class experience to our Mi fans in India. We are starting with 35+ service centres across top 20 cities, a hotline that operates 7 days a week, and a vibrant Mi India Facebook page. Our partner Flipkart, with its world-class technology and customer service, will be key to providing this experience.”

Xiaomi Mi3 sales will commence July 22 at 12 noon on Flipkart. However, interested buyers will need to pre-register before July 22 on Flipkart to become eligible. The company will have a dedicated helpline to track orders. Xiaomi will have 36 service centres in India with two exclusive Mi centres in Delhi and Bangalore.

Marketing Strategy


the company aims to reach out to consumers through technology influencers, fans, social media and enthusiasts and will not look at spending big on advertising and marketing, at least in the initial phase.


Xiaomi intends to sell its phones exclusively through an online model. Initially, it has partnered with Flipkart, however, it plans to start selling phones on its own website, in the near future, according to Jain. The company is also open to partnering with other online retailers.


Hugo Barra, vice president of Xiaomi, said during the Q/A session that the company aims to reach out to consumers through technology influencers, fans, social media and enthusiasts and will not look at spending big on advertising and marketing, at least in the initial phase.

When asked how the company plans to gain mindshare in a market where the brand is not known outside the tech circles, he said Xiaomi may rethink its promotional strategy if the current one doesn’t work as intended.

Barra has reassured that the Mi 3 will get timely software updates at both the base level (Android) as well as MiUi updates for a reasonable time period.

One of the differentiating features of Xiaomi’s MiUi interface is themes. It is also a source of revenue for the company as it offers paid themes as well. However,the Themes store available in India will only feature free themes, for the time being, as Xiami is still in the process of integrating payment options.

Xiaomi blatantly copies the iPad Mini , calls it the “Mi Pad”

Xiaomi, the Chinese smartphone maker who has blatantly copied Apple’s marketing approach for long, down to its CEO Lei Jun copying Steve Jobs’ trademark blue jeans and black turtleneck shirt at Apple-like product launches, is doing the same, once again.

The Chinese company which specialises in imitating Apple’s marketing for its Android handsets, has launched its first tablet, reports Reuters – which is an iPad mini clone. The company has even named it the Mi Pad.

Xiaomi started life making low-cost, low-spec Android handsets for the Chinese market, but has gradually upped its game to higher-end phones. Last August, Google’s former VP of Hugo Barra joined the company in August of last year (amidst a certain amount of gossip).

Screen Shot 2014-05-16 at 11.43.50 PM

The Mi Pad is basically just a colorful plastic version of the iPad mini with Retina display design, and it even has the same display resolution of 2048×1536. The tablet has a 2.2GHz Nvidia K1 processor, 2GB RAM and a choice of 16GB or 64GB storage. It even tries to emulate iOS 7 by using a heavily-forked version of Android.

The $240 Mi Pad will initially be sold only in China, but it’s believed the company plans to expand later into other developing markets, with India, Brazil and Mexico among those suggested. The Mi Pad is said to begin “public testing” in June. No date has yet been given for its public sale.

Meanwhile, you can check out the original iPad Mini at Flipkart or Amazon for just under Rs. 18k.

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