Motorola Mobility is planning to bring affordable 4G smartphones to India in 2015, one of its priority markets along with Brazil, which according to the world’s third-largest smartphone maker will be critical for its global charge to become market leader.
After being acquired by China’s Lenovo Group Ltd., the US-based smartphone maker aims to lead their global smartphone business while trying to rise to position 3 from position 4 in India due to the strong demand, said Rick Osterloh, president and COO at Motorola Mobility, to the Economic Times in an interview.
“The transition to 4G (in India) will come quickly,” Osterloh said. “Next year, we are going to be very aggressive in the 4G value proposition for end user.”
Currently, very few handsets support 4G technology in India and are exorbitant as well. 4G as a technology is at a nascent stage in the country, but a wider adoption will depend on the fall of price points of smartphones to below $100, many experts say.
Osterloh, who took over as head of Motorola Mobility in April 2014, is on his maiden visit to India after Lenovo completed the $2.91-billion acquisition of the firm from Google in October. The US-based company chose to re-enter the surging market in February this year, and has had great success with its online-only sales strategy since.
The top executive also added that market leaders were “faltering a bit” and that the company has a “very good chance to become the leader” globally.
“India is absolutely essential (for global turnaround). India and Brazil are countries that we think first when we think about our business because that’s the future,” Osterloh said.
Motorola India sales are expected to cross 3 million units by early January, he said, adding that its exclusive online sales partnership with Flipkart, which has been extremely fruitful, will continue.
The company, though, hasn’t ruled out the option of selling through offline retailers as well, going forward.
India being the only market where both Lenovo and Motorola have existing devices businesses, Osterloh has emphasised that they will not cannibalise each other’s sales. How both the companies will accomplish this aim will be interesting to watch…
What do you think of Motorola’s plans? Sound off in the comments section below!