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Apple redirects homepage to today’s event countdown

Earlier today, with less than 24 hours until today’s major media event, Apple began redirecting its entire homepage in the U.S., Apple.com, to Apple.com/live, which displays a countdown to the event. Apple’s move to redirect all homepage traffic to its event countdown is undoubtedly an effort to ramp up anticipation for the upcoming announcements.

Apple’s promotion of the event along with its location at the Flint Center, where the original Mac was unveiled, suggests that Apple has something huge in the works for tomorrow’s announcements. While Apple’s media events are always major affairs, Apple has made an extra effort this year to build up hype for the big unveiling…

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Apple has plans to live stream the event on its website and it will also stream the event to the Apple TV with a dedicated channel, as it has done for past events.

It has also put up a link which downloads a calendar file to your Mac, updating your calendar with the details of the event.

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Today’s (or tonight’s) event kicks off at 10 a.m. Pacific Time at the Flint Center at De Anza College in Cupertino. Apple is expected to unveil many new products and services, including two versions of the iPhone 6, its much-rumored wearable device, and its mobile payments initiative.

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Shaminder Pal Singh

I am a student by day and tech blogger by night. I try to bring to the public the latest and greatest news from the tech world!

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