On Tuesday, Apple and IBM announced a partnership which will see the companies collaborate to bring over 100 enterprise apps & cloud services to the iPhone and iPad and launch a new AppleCare service specifically for enterprise customers. The products will be branded “IBM MobileFirst for iOS Solutions” and IBM will also soon sell iPhones and iPads to enterprise customers along with the new services:
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
There’s no question that the business sector has been increasingly looking towards Apple products, especially after with BlackBerry’s fall from grace, but with a partnership having just been made with IBM, that consumer-level fanaticism over the iPhone and iPad will do Apple’s pursuit in the lucrative field of enterprise very little harm.
As well as bringing “more than 100 industry-specific enterprise solutions” to Apple’s iOS device range, IBM will bake in many of its cloud-based functions, and given that IBM is renowned for providing robust, secure and trustworthy services that companies can rely upon, Apple’s stock among businesses would have automatically shot up as a result of this deal alone…
Both the companies will be working together to build apps for iPhone and iPad for retail, healthcare, banking, travel and transportation, telecommunications and insurance, and more. That software will start to become available starting in the fall and early 2015 and come alongside the “IBM MobileFirst Platform for iOS” that will act as an end-to-end enterprise solution for iOS. According to the press release, the platform will include “analytics, workflow and cloud storage, to fleet-scale device management, security and integration” and IBM will make package offerings available to companies that include “device activation, supply and management.”
As for the new AppleCare for Enterprise service, according to Apple, “provide IT departments and end users with 24/7 assistance from Apple’s award-winning customer support group, with on-site service delivered by IBM.”
Apple CEO, Tim Cook, sent a memo to all his employees seen below:
Today, we announced a groundbreaking new partnership with IBM that will enable enterprises to put the power of big data analytics at their employees’ fingertips on their iOS device. This exclusive global partnership brings together Apple’s legendary ease-of-use and integrated hardware and software with IBM’s unmatched industry depth, enterprise software and expertise in big data analytics.
It also builds on the incredible momentum in Apple’s enterprise business. iPhone and iPad can be found in 98% of the Fortune 500. People love to use iOS devices and Apple delivers the things companies need most — security and scalable deployment along with a powerful platform for apps. With this announcement, we’re now putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something only Apple and IBM can deliver.
IBM is known for helping customers leverage big data and analytics to make their businesses run better. With over 100,000 consultants and sales professionals, they also have massive scale and global reach. IBM’s sales and consulting teams will also be selling iPad, iPhone and AppleCare for Enterprise as part of the partnership.
This partnership brings together the best of both companies. It’s great news for Apple, IBM and for enterprise customers worldwide and I’m really excited to see it take off.
Both the companies’ CEOs, Tim Cook and Virginia Rometty featured on a talk show on CNBC, talking about the partnership. Check out the video below:
Knowing that the two partners were very fierce rivals in the past and have now reconciliated has proven to be shocker or as a game changer by some.
Tell us what do you think about this partnership in the comments below!
Meanwhile, you can also check out the full Press Release below:
FOR IMMEDIATE RELEASE
Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
CUPERTINO, California and ARMONK, New York—July 15, 2014—Apple® and IBM (NYSE: IBM) today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone® and iPad®. The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:
a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
new AppleCare® service and support offering tailored to the needs of the enterprise; and
new packaged offerings from IBM for device activation, supply and management.
The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction—faster and easier than ever before. As part of the exclusive IBM MobileFirst for iOS agreement, IBM will also sell iPhones and iPads with the industry-specific solutions to business clients worldwide. “iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.” “Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” said Ginni Rometty, IBM Chairman, President and CEO. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.” Apple and IBM’s shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company’s knowledge, data, analytics and workflows. Specifically, the two companies are working together to deliver the essential elements of enterprise mobile solutions: - Mobile solutions that transform business: The companies will collaborate to build IBM MobileFirst for iOS Solutions—a new class of “made-for-business apps” targeting specific industry issues or opportunities in retail, healthcare, banking, travel and transportation, telecommunications and insurance, among others, that will become available starting this fall and into 2015. - Mobile platform: The IBM MobileFirst Platform for iOS will deliver the services required for an end-to-end enterprise capability, from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM’s development platform on the IBM Cloud Marketplace. - Mobile service and support: AppleCare for Enterprise will provide IT departments and end users with 24/7 assistance from Apple’s award-winning customer support group, with on-site service delivered by IBM. - Packaged service offerings: IBM is introducing IBM MobileFirst Supply and Management for device supply, activation and management services for iPhone and iPad, with leasing options. Announced at Apple’s Worldwide Developer Conference in June and available later this year, Apple’s iOS 8 is the biggest release since the launch of the App Store℠, giving users incredible new features and developers the tools to create amazing new apps. For enterprise, iOS 8 builds on the new IT model for a mobilized workforce by improving the way users are informed of how their devices are configured, managed or restricted, with expanded security, management and productivity features. Apple designs Macs, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. IBM’s 5,000 mobile experts have been at the forefront of mobile enterprise innovation. IBM has secured more than 4,300 patents in mobile, social and security, that have been incorporated into IBM MobileFirst solutions that enable enterprise clients to radically streamline and accelerate mobile adoption, help organizations engage more people and capture new markets. IBM has made a dozen acquisitions in security in the past decade, has more than 6,000 security researchers and developers in its 25 security labs worldwide that work on developing enterprise-class solutions. IBM has also established the world’s deepest portfolio in Big Data and Analytics consulting and technology expertise based on experiences drawn from more than 40,000 data and analytics client engagements. This analytics portfolio spans research and development, solutions, software and hardware, and includes more than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry solution business partners, and 400 IBM mathematicians who are helping clients use big data to transform their organizations.