Blackberry Z3 strikes a chord in India, flies off the shelves

Seems like BlackBerry has finally understood the Indian market with initial stocks of its latest Z3 handset having been almost sold out in 2 weeks from its launch, according to retailers.

“It is true that we have been almost stocked out (for Z3),” said Sameer Bhatia, director, distribution, BlackBerry India.

Analysts, however, feel that the company’s ability to regain a foothold in the surging Indian smartphone market, which it led until a few years ago, depends upon the follow-up models as well as the time they will take to bring it to the market, especially when competitors are launching models in the same category at a furious pace.

The Mobile Store’s Chief Executive, Himanshu Chakravarti told the Economic Times that “We’ve already sold about 75% of the stock that we got. The Z3 has done well so far, benefitting from the easy instalments and discounts offered.”


The smartphone has also been launched at a lower price than the previous high-profile launches from the company, besides being able to run Android apps, all a part of the company’s revival/survival strategy as the once dominant smartphone maker seeks to come back the from the near dead.

The Mobile Store offered Rs 1,000 off on the 5-inch dual-core handset which runs on the latest version of BB10 operating system. Flipkart also offered vouchers worth Rs 1,000 on pre-bookings until July 2, when the phone became commercially available.

Industry insiders reveal about 25,000-30,000 Z3 devices were imported to India, a large part of which has been allocated to large format retailers.

Chennai-based retail chain UniverCell’s founder Satish Babu said the device has become an option for ardent BlackBerry fans among young customers looking to upgrade from the ubiquitous Curve 8520 in the sub-Rs 20,000 price range.

“Z3’s sales have been reasonable.”

The Z3 is among the first devices made by Foxconn for BlackBerry and was debuted in Indonesia earlier this year.

Recent offerings by the company, including the Z10, Z30, Q10 and Q5 models, have failed in India, a market considered among the world’s fastest growing for smartphones and key to global success given the potential.

“It is true that we have been almost stocked out (for Z3),” said Sameer Bhatia, director, distribution, BlackBerry India, adding the company has seen strong sales through the traditional retail store channel as well as online.

The smartphone is still available on FLipkart but not from their own WSRetail but other sellers. The smartphone is available at a price between ₹15,890 and ₹15,990.

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Shaminder Pal Singh

I am a student by day and tech blogger by night. I try to bring to the public the latest and greatest news from the tech world!

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