Motorola finally launches much awaited its ultra-low-budget Moto E for ₹6,999 ($129/ £89)

As reported earlier, Motorola has today launched its latest offering, the ultra-low budget Moto E, in India with a price tag of ₹6,999 (~US$118, at the time of writing). It seems like Motorola recognises that it’s on to a good thing with low-cost, high-value Android hardware, announcing another smartphone of that same nature.

As a retailer leak suggested, the Moto E has slightly weaker specs than that of the Moto G, with a 4.3-inch, 960 x 540 display (covered by Gorilla Glass 3 and an anti-smudge coating), 1.2GHz dual-core Snapdragon 200 processor, 1GB of RAM, 4GB of internal storage (with a microSD slot for more), a 1,980mAh battery and a 5-megapixel main camera. The phone lacks a front camera as well as a flash and is in direct competition with the Nokia Lumia 525 which can be had for approximately ₹3000 more at Flipkart.

With durability touted as one of the phone’s key attributes, its body is covered with water-resistant coating in addition to the Gorilla Glass front panel. Like the G before it, you’ll be able to customize the handset with a variety rear shells featuring a number of colours Black, Lemon and Turquoise, and textures like Teak.

It runs on Android 4.4 KitKat out of the box, and Motorola has committed to at least one major update cycle. Motorola’s also crafted a few apps to launch alongside the Moto E with a focus on location sharing. It will also be loaded with the same software that was on the Motorola Moto G like Motorola Assist, Alert, and Migrate. The company also released an amazing promotional video at the conference which can be seen after the break…

Motorola sees Android 4.4 KitKat as a key differentiator for its range, claiming that 88 percent of Moto G and 91 percent of Moto X users run Android 4.4 KitKat, compared to just 8.5 percent of all Android users.

At the launch event in Delhi, Motorola also announced that it was now operating in 44 countries.

The company claimed that the Moto G had been very successful, terming it the best-selling smartphone that Motorola has produced. The Moto G was the “top selling phone in Brazil,” Motorola added.

India will be amongst the first set of markets that will be getting the Moto E. The phone is currently listed in Black and White variants on Flipkart and will be available from tomorrow. Unlike its predecessors, though, the phone does not have its own banner on the front page, yet. Flipkart has put up a banner on its page citing all the Launch Day Offers. You can check it out here. The sale of this “priced-for-all” smartphone begins tonight at Midnight, exclusively at Flipkart.

Screen Shot 2014-05-13 at 6.07.22 PM

It will also be launched this week in the US and the UK for an unlocked price of $129 and £89, respectively.

 

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Shaminder Pal Singh

I am a student by day and tech blogger by night. I try to bring to the public the latest and greatest news from the tech world!

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