Apple seems to continue to experiment with its iPhone lineup in India after both reintroducing and re-retiring its iPhone 4 in the country this year. According to a new report by The Times of India, Apple is poised to introduce the cheaper iPhone 5c 8GB model in India by early next month.
Apple will launch the iPhone 5c 8GB model in India by early June to shore up volumes and bump its average selling price (ASP). The product was first launched in Europe and China a little over a month ago, as a mid-tier option with support for LTE which the cheaper iPhone 4s lacks, and is yet to hit the shelves in the US.
The report notes the iPhone 5c will be priced close to “₹35,000-₹37,000 with a buyback offer” which is “about ₹2,000(US$33) cheaper than the 16GB version with a buyback offer”.
The model, Apple believes, will help it gain share in the ₹30,000-40,000 smartphone segment dominated by Samsung and Sony…
It is also expected to push volume as retailers said that sales of Apple’s smartphones in India declined 10-15% in April from March due to a slowing market. The move is fuelled by the need to boost ASP in India, which is among the lowest due to the higher sales of entry-level models such as the iPhone 4 and 4S leading to a cascading effect on global financials.
“Apple’s iPhone 5c 8GB model is likely to do well in India, since most consumers in India do not care much about the storage memory if there is a good price and deal,” said one of the persons cited above.
Apple first rolled out the iPhone 5c 8GB model mid-March in selected markets such as the UK, France, Germany, Australia and China after a tepid response to the existing iPhone 5c portfolio, which started at 16GB, the idea being to encourage more purchases with a lower price point. Two weeks ago, the model was introduced in territories such as the Netherlands, Italy, Belgium, Sweden, Poland, Ireland, Spain, Denmark, Swit-Apple’s iPhone portfolio currently comprises the iPhone 4S (8GB) at Rs 31,500 (Rs 24,000 under a buyback offer), iPhone 5c 16GB and 32GB, and the flagship iPhone 5s 16GB, 32GB and 64GB variants priced at Rs 53,500 to Rs 71,500.
According to research firm CyberMedia Research, Apple’s volume share of the Indian smartphone market in the January-March 2014 quarter was 2.4%. Samsung led the segment with a 38.9% share, followed by Micromax at 19.1%, Karbonn at 6.9%, Lava at 6.1% and Nokia at 5.3%.
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