If you’re hoping to get a peek at Apple’s game-changing future products at next month’s Worldwide Developers Conference you need to, reportedly,“ dial back [their] expectations or be disappointed.”
Re/code reported yesterday that Apple will not unveil a new version of its Apple TV set-top box at WWDC (nor the iWatch):
Sources familiar with Apple’s plans tell Code/red that Tim Cook will not use WWDC to unveil Apple’s mythical wearable device. Nor will he use it to show off a new Apple TV, or even preview the new software the company is developing for it. Which makes perfect sense, really. There’s little point in Apple unveiling a new OS in advance of a significant hardware update. The big announcements at this year’s WWDC are going to be OS X 10.10 and iOS 8 and, perhaps, the rumored Healthbook app, Apple’s coming foray into health and fitness tracking.
Apple has been preparing a big update to the Apple TV for a while now, and new hardware was expected to be shown as early as last fall. After that didn’t pan out, more recent reports have pegged the update to arrive in the first half of this year.
Rumours have predicted the iWatch’s arrival in the fall at the earliest anyway, so the exclusion of that product shouldn’t come as a surprise.
A lack of news related to the Apple TV is more surprising, though. What little is known about the next-gen Apple TV is that it will be heavily focused on gaming and possibly implement motion-tracking technology.
There’s also the possibility that Apple will open up the ability for devs to make third-party apps like they can for the App Store. On a recent episode of The Talk Show, Daring Fireball’s John Gruber said Apple has some “amazing engineers” working on the project. He added that there is no way they would be “working on the Apple TV as we know it.”
If the next Apple TV really does have its own App Store and fancy motion sensors, Apple likely wouldn’t want it to share the stage with everything at WWDC anyway.
WWDC, of course, is scheduled to kick off in just 30 days on June 2, 2014, where Tim Cook and company will unveil the next major versions of OS X and iOS in San Francisco. We’ll bring you the latest coverage as it develops so stay tuned. While Tim Cook previously offered that Apple would release new products all across 2014, Apple only recently released an updated version of its MacBook Air line with a reduced price point being the main feature. Apple is also expected to release new versions of its iPhone and iPad later in the fall. As for WWDC next month, the most recent word on the street is that Apple will primarily focus on a heavily redesigned version of OS X. And iOS 8, of course.