If you’re nervous, like me, when you have to give up your Facebook credentials when logging in to third-party apps, Facebook has launched a brand new feature for you (and me) — Anonymous Login — at its f8 developer’s conference that as the name says will finally let you login to third-party apps anonymously. As the name suggests, this will let you use the app so that it doesn’t remember your username or password and it won’t let you share any info to Facebook too. According to the company, this is especially useful when you’re trying out an app for the first time and you want to see if you like it enough to entrust it with your info. Of course, the developer has to incorporate the anonymous login feature into their app first before you get this privilege.
In case you do want to login with your Facebook account however, the social network has also introduced more refined privacy settings in its main login interface that’ll let you hand-picked exactly what information you wish the app to access. For example, if you’re okay with the app knowing your birthday but not your email address, you can set it that way.
When logged in, the app also won’t post info to your timeline without permission.
Last but not least, Facebook is also introducing a new dashboard that lets you see exactly which apps you access via Facebook Connect. You can dial down permission settings from the dashboard or remove them as well. This new app control panel will be rolling out in the next few weeks, while the new login with refined privacy settings will arrive in the coming months. “Anonymous Login” is currently in a testing phase with some developers, and will be opened up to more in the next few months as well. To get a better look at the new anonymous and regular login interfaces, take a look at the videos below.
Along with the new login announcements, Facebook also introduced a new mobile ad network called the Facebook Audience Network that’s essentially its version of Google’s AdSense, but for mobile apps. This allows developers to incorporate Facebook’s robust targeted ad system in their own apps, hence providing an additional source of revenue to both them as well as Facebook. Devs will also be able to incorporate many more sharing tools to their apps, such as the titular “Like” button and the ability to post directly to Facebook as well as Messenger.