Last year, Tim Cook raised $610,000 for charity through an auction to have coffee with the Apple CEO himself. This time the subject will move from coffee to lunch with the head of the company at Apple Headquarters, in Cupertino. The charity auction is hosted by the website Charitybuzz, like last time, and hopes to raise $100,000 for the RFK Center for Justice and Human Rights. It’s likely however that the charity auction will raise much more than its goal as last year, the goal of $50,000 was far exceeded at $610,000, before wrapping up.
the winning bid will include lunch for two plus the Apple CEO on a “mutually agreed upon date”
The RFK Center’s goal is to “achieve Robert Kennedy’s vision of a just and peaceful world by partnering with human rights leaders, teaching social justice and advancing corporate responsibility.”
The charity auction kicked off today and runs through Tuesday, May 13th when the price will surely be driven much higher than the goal. In less than an hour the current bid is already at $10,000 and there are two and a half weeks to raise much more money.
As detailed by the fine print, the winning bid will include lunch for two plus the Apple CEO on a “mutually agreed upon date,” will last for about an hour and, yes, the cost of lunch is covered. (Travel accommodations, however, are not. 😦 )
Those interested in winning the auction can place a bid on Charitybuzz’s site and credit card authentication is required to keep the fake bidders at bay.
The charity auction kick-off follows a somewhat eventful week for Apple as it began an environmental push for Earth Day starting Monday, launched a public beta program for OS X on Tuesday, and announced its quarterly earnings and a 7-1 upcoming stock split yesterday.