Bloomberg reports that Apple is working with Shazam on a music fingerprinting/identification feature that’ll be tied into Siri right alongside your appointment reminders and sport score updates. The feature will allow users to find the name and artist of a song that’s playing, likely with the option to download the song from the iTunes Store or create a new iTunes Radio station.
So what’s in it for Shazam? Amongst other things , this presents an opportunity for Shazam to build a semi-permanent revenue stream right into iOS. If Shazam can convince Apple to cough up a few cents every time a user clicks the “buy track” button after Siri IDs a track, that’s easy money.
We’re just about two months away from Apple’s annual WWDC conference, where the company traditionally debuts the latest major release of iOS. Unlike some of Apple’s other music-releated features (such as Podcasts and iTunes U), the system will be integrated into the OS directly rather than require a separate download. Apple will need to work quickly to secure the deal if the feature is to be announced with the next-gen software update.
“Siri, what song is this?”
“It’s _________ by _______. Quite a catchy number.”
“Buy this song for me Siri.”
“I just need you to confirm with your Touch ID (or password)” … “Thank you, your song is now downloading.”
While there’s no shortage of song identification apps on the App Store, iOS is the only operating system amongst the top 3 (the others being Android and Windows Phone) to not have it built right in. Android offers it up right on the homescreen through a voice-search widget, while Windows Phone tucks it right behind the device’s ever present search button.
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