The Wall Street Journal reports that Amazon is planning to announce its first entry to the smartphone market in June. The possibility of an Amazon phone has been a long-running rumor, but recently sources claimed that the company had partnered with HTC to finally produce the device.
Following the launch of the Fire TV earlier this month, the Amazon phone will mark the second of Apple’s product categories the online retailer hopes to invade in 2014. With its Kindle Fire tablets, Amazon has been attempting to position itself to compete with the iPad for a few years.
The Amazon device will reportedly feature a display capable of creating 3D images without the need for glasses, according to the WSJ report:
They said the phone would employ retina-tracking technology embedded in four front-facing cameras, or sensors, to make some images appear to be 3-D, similar to a hologram, the people said.
The phone is said to pack 6 camera modules: 4 VGA cameras placed at the corners of the phone, while the remaining two will be a 13MP rear-facing camera, while the front-facing camera is said to be a 12MP one. Additional information about the device includes a 4.7” touchscreen display and a quad-core Qualcomm Snapdragon 800 processor on board. Assuming that the information is accurate, Amazon’s take on the smartphone would definitely be a unique one and will help differentiate itself from the pack. However given that chances are Amazon will most likely use the same operating system found on their Kindle Fire tablets, that alone would be differentiation enough.
Other manufacturers have tried 3D displays before, but notably none have successfully managed to bring the technology to the mainstream. Whether Amazon’s phone will be able to overcome the stigma associated with those previous models will be an interesting point to watch.